Wick & Barrel is a candle company built on the belief that the true magic of Kentucky lies in its familiar scents. We take scents like Whiskey and Oak, Tobacco and Clove, and Blackberry and Sage — and transform them into hand-poured candles that carry the warmth of the Bluegrass State right into your home.

This project was part of a Directed Projects class, where I was tasked to create an entire brand from scratch. The overall goal was to create a brand identity and visual standards booklet that displayed style guides, mockups, and design guidelines that could bring Wick & Barrel to life as a fully realized brand.